7 Strategies to Boost BFCM Email Sales with Personalization

BFCM (Black Friday and Cyber Monday) is one of the biggest opportunities of the year for eCommerce brands, and email marketing is key to making the most of it. E-commerce sales through the Global-e platforms increased by 45% from two weeks before the BFCM weekend through the weekend itself, compared to last year. 

But with so many emails flooding inboxes, standing out can be tough. That’s where BFCM email personalization makes all the difference. By customizing your emails to reflect individual preferences, you create a shopping experience that feels personal and relevant, leading to better engagement and more sales.

In this article, we’ll look into why email marketing is key for BFCM, explore effective personalization strategies, and highlight successful email examples from top brands. 

Key Takeaways

• Use customer data to create tailored BFCM offers, which leads to higher engagement and better conversion rates.
• Adding urgency through time-sensitive language and countdowns helps drive quicker decision-making, leading to increased sales.
• Segment your email list by behavior and purchase history to deliver more relevant, targeted BFCM offers on Shopify brands.
• Ensure your emails are mobile-responsive, as optimizing for mobile can improve the shopping experience for customers on the go.
• Integrating customer reviews and ratings in your BFCM emails builds trust and increases conversion rates on your Shopify store.

Why Email Marketing is Essential for BFCM

For Shopify brands, email marketing during BFCM allows you to reach your customers directly with highly personalized and targeted campaigns. Here’s why it’s so important:

• Direct Reach: Emails land directly in your customer’s inbox, making them a personal touchpoint in the midst of a busy shopping season.
• Personalized Experience: Personalization helps increase engagement, making customers feel valued and understood, leading to higher conversion rates.
• Cost-Effective: Compared to paid ads, email marketing is far more affordable while delivering a higher ROI, especially when tailored to your audience.
• Urgency and Exclusivity: Email campaigns can create a sense of urgency with time-sensitive deals and exclusive offers, making customers more likely to act quickly.

With personalized emails, you can craft a tailored experience that speaks to your customers' preferences and behaviors. This helps build loyalty and drives repeat purchases.

Also Read: Shopify vs Shopware: Pick the Right E-Commerce Platform in 2025

Now, let’s look into BFCM email personalization strategies that will make your emails stand out and lead to higher engagement.

7 Key BFCM Email Marketing Personalization Strategies

To make your BFCM email campaigns more effective, personalization is key. Here are several strategies to help your shopify store get started:

1. Compelling Subject Lines

The subject line is your first chance to make an impression. Personalized subject lines that address the recipient by name or reference their past shopping behavior can significantly increase open rates.

Tip: Use language that evokes urgency and relevance. Examples: "Just for You, [Customer Name]: Your Exclusive BFCM Deal Inside!" or "Hurry! Last Chance for 20% Off Your Favorite Items!"

2. Audience Segmentation

Segmentation is the process of dividing your email list into smaller groups based on customer data. You can personalize campaigns by targeting specific segments, such as previous BFCM shoppers, high spenders, or those who abandoned their cart during the sales period.

Tip: Segment based on previous purchases, location, gender, or behavior. This allows you to send highly relevant offers to each group.

3. Urgency and Exclusivity

Creating a sense of urgency is one of the most powerful ways to drive conversions. Use countdown timers, flash sales, and exclusive offers to make your customers feel that they must act now.

Tip: Personalize urgency by sending time-sensitive offers to customers who have previously shown interest in your products but haven’t purchased yet.

4. Clear Calls to Action

Your call to action (CTA) is essential to driving conversions. Make your CTA clear and easy to act on. Personalized CTAs like “Claim Your BFCM Discount” or “Shop Now, [Customer Name]” can lead to higher click-through rates.

Tip: Position the CTA above the fold and keep it short and actionable. Use contrasting colors to make it stand out.

5. Mobile Optimization

With most shoppers browsing and buying on their phones, your emails must be designed for mobile first. Personalization isn’t just about wording; it’s also about how your tailored elements display on smaller screens. Make sure images, text, buttons, and product grids resize cleanly, so the experience feels effortless.

Tip: Along with device testing, preview dynamic blocks like personalized recommendations and “just for you” sections inside your email builder’s mobile view, so you can see exactly how tailored content behaves on a smartphone before hitting send.

Also Read: How to Become a Shopify Plus Partner in 2025: Key Requirements

6. Appealing Layouts

A well-structured, visually appealing layout ensures your BFCM emails are easy to read and act upon. Use personalized product recommendations, banners, and images tailored to each segment to grab attention.

Tip: Keep emails clean, using white space for readability, and include personalized images and product suggestions that align with past purchases or browsing history.

7. Product Highlights and Deals

Feature product recommendations based on customer preferences or previous purchases. This creates a more tailored shopping experience, encouraging your shoppers to take advantage of deals that matter most to them.

Tip: Use dynamic product blocks that automatically populate with items related to what the customer has previously purchased or shown interest in.

As BFCM approaches, personalizing your email campaigns is essential for standing out and engaging your audience. With the StarApps Studio suite of tools, like Color Swatch King and Variant Image Automator, you can ensure your customers find exactly what they’re looking for, driving higher conversions.

To make the process easier, here are some ready-to-use BFCM email personalization templates that will drive action and create urgency.

4 BFCM Email Templates You Should Use

When it comes to BFCM (Black Friday and Cyber Monday), an impactful email campaign can make all the difference in improving sales. Successful email marketing strategies for BFCM rely on urgency, exclusivity, and personalization. Let’s look into some successful examples from brands that nailed their Black Friday email campaigns and how you can apply similar strategies to your Shopify store.

1. Miracle Brand's Black Friday Campaign

Subject Line: "Better than their deals."

Miracle Brand’s Black Friday campaign is a perfect example of how to grab attention and create an immediate impression. The subject line itself is bold and suggests a deal that is better than the competition, making recipients curious about what’s inside.

Why This Works:

• Exclusivity: "Better than their deals" positions the brand as the best option.
• Social Proof: Incorporating user reviews from Instagram boosts credibility.
• Strong CTA: The call-to-action (CTA) is clear and actionable, pushing the urgency.

Email Template:

Subject: "Black Friday Exclusives: [Use Discount Here] MOVE-IN BUNDLES"

Hey there, friend!

Black Friday is already here, and you’re missing out on your favorites at a discounted price.

This year, we’re giving you [Discount Value] off the Move-In Bundle, packed with everything you need to make your home feel fresh, soft, and completely yours.

What’s inside?

[Product Name 1]

[Product Name 2]

All crafted for comfort, durability, and a little luxury.

Don’t waste time, as these bundles are flying off the shelves. Once Black Friday’s gone, so are the savings!

[Grab Your Bundle Now]

Best regards,

[Your Name]

[Your Business Name]

2. Clearout’s B2B Black Friday Deal

Subject Line: "It’s almost over: grab your [XX]% off before midnight!"

Clearout’s B2B-focused Black Friday email is straightforward and clear. The subject line "It’s almost over" invokes urgency, and the simplicity of the message "Up to 50% off on all credit slabs" directly hits the customer with the value proposition. Clearout uses bright colors and a clean layout to grab attention immediately, making sure the offer stands out.

Why This Works:

• Simple, Direct Messaging: The email gets straight to the point, no fluff.
• Urgency: The "almost over" angle makes readers act quickly.
• Trust-Building: The “Why Choose Clearout?” section builds credibility and explains the benefits of the deal.

Email Template:

Subject Line: "It’s almost over: grab your [XX]% off before midnight!"

Hey [Receiver Name],

Our Black Friday deal on [Product/Service] ends tonight. This is your last chance to grab [XX]% off before prices rise.

Great deals don’t wait – and neither should you.

[Shop Before It’s Gone]

Best regards,

The [Your Brand Name] Team

3. Elementor’s Special Offer Black Friday Email

Subject Line: "Hurry, Don’t Miss Our Black Friday Sale! Go Go Go"

Elementor’s approach to Black Friday emails is perfect for SaaS and B2B businesses. The subject line creates urgency with simple language like “Hurry” and “Go Go Go.” They get right to the point with a deal that includes percentage discounts off their Pro Plans. The email is concise, featuring only the necessary details and encouraging fast action with a countdown timer.

Why This Works:

• Concise Messaging: Elementor keeps it short, focusing on the most important information.
• Countdown Timer: Adds urgency and drives action.
• No Frills: Just the deal, a deadline, and a CTA.

Email Template:

Subject Line: "Best Black Friday Deal Just Dropped – Save Big on [Product/Service]!"

Hello [Receiver Name],

Black Friday is here, and we’re offering [XX]% off on [Product/Service].

Act fast – these deals are flying! If you’ve been waiting for a deal, this is your moment.

[Shop Now]

Best regards,

The [Your Brand Name] Team

Also Read: What Is a Shopify Partner and How to Become One in 2025?

4. Brooklinen’s Social Proof Strategy

Subject Line: "Our Biggest Black Friday Sale Yet – Up to 50% Off!"

Brooklinen knows how to make its BFCM email stand out. Their email uses strong language like "biggest sale" to create FOMO (fear of missing out). They also include reviews to provide social proof, showing potential buyers that others trust and love their products. Adding reviews increases conversions by up to 270%, and Brooklinen uses this strategy effectively in its BFCM email personalization.

Why This Works:

• Social Proof: Reviews from happy customers build credibility.
• FOMO: Emphasizing "biggest sale" and urgency with a “last chance” message increases urgency.
• Bundling: The focus on bundles encourages larger purchases.

Email Template:

Subject Line: "Up to 50% Off Bundles – Don’t Miss Out!"

Hey [Customer Name],

It’s here: our biggest Black Friday sale ever! Save up to 50% off exclusive bundles. Don’t miss out – these deals are too good to last.

[Shop Now]

Best regards,

[Your Brand Name] Team

Beyond emails, let's see how StarApps Studio can make the entire shopping experience personal and optimized for higher revenue during BFCM.

Drive BFCM Revenue with StarApps Studio’s Personalized Shopping Solutions

Personalizing your BFCM email campaigns can meaningfully influence your revenue outcomes. With inboxes overflowing, tailored messaging helps your brand cut through and reach shoppers at the exact moment they are ready to act.

StarApps Studio supports this journey for your Shopify store. When a customer clicks through from your BFCM email, StarApps ensures the onsite experience matches the promise. It helps them instantly find the right variant, compare options, view accurate visuals, and make faster decisions. These apps reduce friction and reinforce the relevance created in your email, turning clicks into confident purchases.

Let’s look at how these features help you extend the impact of personalized BFCM emails, drive higher conversions, and improve retention long after the holiday rush.

Color Swatch King

Color Swatch King helps customers compare product variants on the collection page quickly. By displaying color swatches, size options, and custom images, shoppers can make decisions faster and easier, minimizing cart abandonment. During BFCM, when quick, informed decisions are necessary, this tool keeps your shoppers engaged and leads them to complete their purchases.

• Quick Comparison: Easily compare product options by displaying color swatches, images, and variant details.
• Seamless Browsing: Shoppers can stay on the collection page without clicking away, streamlining the browsing experience and improving conversion chances.
• Easy Decision Making: Display key details like price and availability within the swatches to help customers decide quickly, reducing decision fatigue.

SA Variant Image Automator

SA Variant Image Automator automatically assigns images to product variants, ensuring only relevant images appear to customers. This feature enhances the shopping experience by reducing clutter and making the process more intuitive. For BFCM, where time is of the essence, this tool allows customers to see the right product images immediately, speeding up their purchase decisions.

• Auto-Assign Multiple Variant Images: Automatically associate the right images with each product variant, saving time and ensuring accuracy.
• Organized Gallery: A clean, streamlined gallery ensures customers aren’t overwhelmed by unnecessary images, focusing their attention on what matters.
• Enhances UX and Conversions: Instant image display increases engagement, making it easier for shoppers to visualize their options and encouraging them to purchase.

Also Read: How to Bulk Edit Variants on Shopify: A Complete Step-by-Step Guide

SA Variants: Combined Listings

SA Variants: Combined Listings enables you to display all product variants directly on your collection page. This approach boosts product visibility by showing size, color, and style options in one place. For BFCM, this means your customers won’t waste time clicking through different product pages, reducing friction and helping to close sales faster.

• Split Products and Show All Variants: Display variants like color, size, and material on the collection page to make browsing quicker and more efficient.
• Rich Product Listings for Each Variant: Each variant gets its own dedicated listing with detailed information, improving product discovery and customer decision-making.
• Enhanced SEO: By giving each variant its own URL and description, you improve your store’s SEO, helping customers find exactly what they’re looking for faster.

Variant Alt Text King

Variant Alt Text King optimizes the ALT text of all your product variant images, which improves your store’s SEO and accessibility. During BFCM, SEO is key to standing out, and this tool ensures your images are discoverable, driving organic traffic and increasing sales. Additionally, this tool makes your site more accessible, improving the overall customer experience.

• Easy ALT Text Optimization: Automatically optimize ALT text for all your product variant images with just one click, saving time and improving SEO.
• Improved SEO: By ensuring your images are properly indexed, your products are more likely to appear in search results, driving organic traffic to your site.
• Supports Accessibility: Helps meet ADA (Americans with Disabilities Act) requirements, improving accessibility for all customers and ensuring a smooth shopping experience for everyone.

Variant Title King

Variant Title King dynamically updates product titles to reflect the selected variant. Be it size, color, or SKU, the app ensures that shoppers know exactly what variant they’re looking at. This tool enhances the shopping experience by providing clear, accurate product information, which helps increase purchase confidence, especially during the high-pressure BFCM shopping period.

• Dynamic Product Titles: Automatically update product titles based on the selected variant, ensuring customers know exactly what they’re buying.
• Customizable Title Templates: Add details like color, SKU, or product type to the title, giving customers clearer information about their purchase.
• Better Shopping Experience: Clear and accurate titles reduce confusion, helping customers make confident decisions faster and reducing cart abandonment.

Variant Descriptions King

Variant Descriptions King organizes and displays detailed product information for each variant. This ensures that customers have all the information they need to make an informed purchase. During BFCM, shoppers may be overwhelmed with options, but this tool helps simplify the decision-making process by displaying detailed descriptions, care instructions, and sizing info.

• Unique Descriptions for Each Variant: Display specific details for each variant, such as size charts, color details, and care instructions, to help customers make informed choices.
• Mobile-Friendly Layout: The tool automatically adjusts for mobile, providing a smooth browsing experience across devices.
• Minimize Returns: By offering detailed information, customers are more likely to buy with confidence, leading to fewer returns and increased satisfaction.

By using StarApps Studio, you don’t just retain BFCM shoppers; you build long-term loyalty by delivering a seamless, personalized shopping experience.

Conclusion

Your BFCM email personalization campaigns encourage customer loyalty during the holiday rush. By using strategies like urgency, social proof, and clear messaging, you can cut through the noise and grab your customers’ attention. This approach doesn’t just drive short-term sales; it helps you build lasting relationships. With these tactics in hand, your brand will stay top-of-mind for your customers, even after Black Friday and Cyber Monday are over.

With StarApps Studio’s personalization tools, like SA Variant Image Automator and Variant Title King, your email campaigns can be more dynamic and engaging. Automatically assigning the correct images for product variants and displaying clear, personalized product titles will make your emails stand out and enhance your customers' shopping experience.

Start using StarApps Studio today to create a personalized and efficient shopping experience that converts BFCM shoppers into long-term customers.

FAQs

1. How can Shopify stores segment their email lists for BFCM personalization?

Segment by purchase history, browsing behavior, or demographics to send tailored BFCM offers, ensuring relevance and higher engagement during the sale.

2. What role does urgency play in BFCM email campaigns on Shopify?

Urgency in subject lines and CTAs boosts conversion by creating a fear of missing out, especially with limited-time BFCM offers on Shopify.

3. Can Shopify store owners use customer behavior data for BFCM email personalization?

Yes, Shopify integrates with tools to track customer behavior. Use this data to personalize offers, recommending products they’re likely to purchase during BFCM.

4. How can Shopify merchants optimize their emails for mobile BFCM shoppers?

Ensure your emails are mobile-responsive, with short, clear text, bold CTAs, and visually appealing product displays to cater to mobile BFCM shoppers.

5. How does integrating social proof improve BFCM email performance on Shopify?

Customer reviews and ratings in emails build trust. Integrating social proof in your BFCM campaigns on Shopify can increase conversion rates.